How To Connect With (And Impress) Hard To Reach People [Episode 132]

Want to get in front of a hard-to-reach person?

Perhaps it’s a well known thought leader, CEO, HR manager, prospective client or even a celebrity. Let’s face it — a simple email or phone call won’t cut through the hundreds of messages and requests they receive a day.

If you want to grab their attention and make a massive positive impact, you’ve gotta do something creative! In this episode, I share stories of how I (and others) have had success with getting a ‘yes’ from high profile people, and how YOU can do it too.

Benefits of sending a ‘creative’ request:

1. You stand out and cut through ALL the other messages. Influential people get hundreds of messages a day — a simple email is NOT going to cut it. Some people even have assistants who filter their email, so they probably aren’t even going to see it.
2. You build a good relationship / rapport with them from the start. When you make a massive positive impact through your outreach message, they will be HAPPY and WILLING to see you when you eventually meet up. This will make the whole experience easier and less stressful for you. Plus, it can lead to a strong longer term relationship, with the added opportunities that come with it.
3. You become memorable to them. When I sent a video and interviewed Andrew Warner of the Mixergy podcast, I didn’t meet him until years later. When I approached him at a conference, he said: “Wait, I remember you! You sent me that video! Do you wanna hang out? Here’s my number!” (Meanwhile the other people who were vying for his attention stood there, gobsmacked. Win.)
4. You get what you wanted, whether it’s a foot in the door, a job, an interview, a coffee, a client, etc. And you get it quicker and easier than if you’d gone the traditional outreach route 🙂

Want to get started creating your own unique invitation?

Click here to download for FREE the script template I’ve used for myself and my clients for ALL my outreach invitations (no email address required).

Who else has done it?

I want to give a shout out to my awesome clients Adam and Craig from Rock City Building Group, who I worked with to create this outreach video for their dream client, Wowowa Architects. Proof you can do it too!

How have I done it?

Here is a playlist of all the creative invitations I’ve had success with over the years.