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You know how most people fear public speaking more than death?
My guest Dustin Mathews has something to add to that — people fear selling when public speaking even more.
But being able to powerfully sell from the stage and influence when you speak is critical if you want people to take action. And it’s not just about selling products or services. If you have a message that you want to have an impact on people, you must be able to effectively ‘sell’ those ideas. And this is exactly what Dustin shares how to do on the podcast!
Dustin is the co-founder of Speaking Empire, a company that helps people and businesses to communicate powerfully and monetise their message. He has written numerous books, his latest one (Co-Authored with Dan Kennedy) being The NO B.S. Guide To Powerful Presentations: How To Sell ANYTHING With Webinars & Online Media, Speeches & Seminars.
Being a branding and marketing expert as well, Dustin is known for creating marketplace frenzies that drive people to buy products en masse. His companies and private clients have been featured by Forbes, Entrepreneur, Wall Street Journal, USA Today and INC Magazine.
He is the author of many bestselling books, he’s marketed and filled over 3,000 events AND lead 10 online product launches, which has generated over $43 million dollars in sales, so if there’s anyone with the credibility to teach us about selling when we speak, it’s Dustin!
But don’t be put off by the word ‘selling’!
You’ll discover it’s more about influencing people to take action and make a decision, whether it’s on your ideas, joining your community or raising money. Dustin shares his 5 components of a powerful presentation that will work together to impact and influence your audience to take action, and we also talk about how you can influence before AND after your presentation.
He shares many tips you may have never even thought about, and I’ll definitely be implementing what I’ve learned from him for my upcoming speaking gig at the Podcast Movement conference.